{"title":"Rolex Day-Date","description":"\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eRolex Day-Date\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e represents the apex of Rolex’s production lineup. Introduced in 1956, it was the first wristwatch to display both the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eday of the week spelled out in full\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and a date window—an innovation that immediately set it apart within the brand’s catalog. Produced exclusively in precious metals, the Day-Date has always occupied a different tier than Rolex’s professional or steel sports models.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"rolex-18k-yellow-gold-day-date-118348","title":"Rolex 18k Yellow Gold Day-Date (118348)","description":"\u003cul\u003e\n\u003cli\u003eManufacture: Rolex\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReference Number: 118348\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBracelet: 18k Yellow Gold President\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDial: 18k Yellow Gold Factory \"Myriad Roman\" Diamond Dial\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCase: 18k Yellow Gold, 36 mm Diameter\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBezel: 18k Yellow Gold with Factory Diamonds\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCrystal: Synthetic Sapphire\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMovement: 31 Jewels, Chronometer-Rated, Self-Winding\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSerial Number: G650xxx\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBox \u0026amp; Papers: Yes. Sold New January 2018.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Watches Etc","offers":[{"title":"Default Title","offer_id":51106863251640,"sku":"G650701","price":33950.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3780\/8312\/files\/October2025-016-Edit.jpg?v=1759346271"},{"product_id":"rolex-18k-yellow-gold-day-date-18240","title":"Rolex 18k Yellow Gold Day-Date (18238)","description":"\u003cul\u003e\n\u003cli\u003eManufacture: Rolex\u003c\/li\u003e\n\u003cli\u003eReference Number: 18238\u003c\/li\u003e\n\u003cli\u003eBracelet: 18k Yellow Gold President\u003c\/li\u003e\n\u003cli\u003eDial: Champagne with Factory Diamond Hour Markers\u003c\/li\u003e\n\u003cli\u003eCase: 18k Yellow Gold, 36 mm Diameter\u003c\/li\u003e\n\u003cli\u003eBezel: 18k Yellow Gold, Fluted\u003c\/li\u003e\n\u003cli\u003eCrystal: Synthetic Sapphire\u003c\/li\u003e\n\u003cli\u003eMovement: 31 Jewels, Chronometer-Rated, Self-Winding\u003c\/li\u003e\n\u003cli\u003eSerial Number: W409xxx. Dates to 1995\u003c\/li\u003e\n\u003cli\u003eBox \u0026amp; Papers: Period-Correct Box Set \u0026amp; Booklet Available, No Papers\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Watches Etc","offers":[{"title":"Default Title","offer_id":51782713508024,"sku":"W409470","price":18950.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3780\/8312\/files\/September2025-289.jpg?v=1757617269"},{"product_id":"rolex-18k-yellow-gold-day-date-18080","title":"Rolex 18k Yellow Gold Day-Date (18078)","description":"\u003cul\u003e\n\u003cli\u003eManufacture: Rolex\u003c\/li\u003e\n\u003cli\u003eReference Number: 18078\u003c\/li\u003e\n\u003cli\u003eBracelet: 18k Yellow Gold President with Factory Barked Center Links\u003c\/li\u003e\n\u003cli\u003eDial: Black\u003c\/li\u003e\n\u003cli\u003eCase: 18k Yellow Gold, 36 mm Diameter\u003c\/li\u003e\n\u003cli\u003eBezel: 18k Yellow Gold, Barked\u003c\/li\u003e\n\u003cli\u003eCrystal: Synthetic Sapphire\u003c\/li\u003e\n\u003cli\u003eMovement: 31 Jewels, Chronometer-Rated, Self-Winding\u003c\/li\u003e\n\u003cli\u003eSerial Number: 7329xxx\u003c\/li\u003e\n\u003cli\u003eBox \u0026amp; Papers: Period-Correct Box Set \u0026amp; Booklet Available, No Papers\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Watches Etc","offers":[{"title":"Default Title","offer_id":52280370364600,"sku":"7329498","price":18950.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3780\/8312\/files\/November2025-495-Edit.jpg?v=1763161728"},{"product_id":"rolex-18k-yellow-gold-day-date-18045","title":"Rolex 18k Yellow Gold Day-Date (18038)","description":"\u003cul\u003e\n\u003cli\u003eManufacture: Rolex\u003c\/li\u003e\n\u003cli\u003eReference Number: 18038\u003c\/li\u003e\n\u003cli\u003eBracelet: 18k Yellow Gold President\u003c\/li\u003e\n\u003cli\u003eDial: Champagne, *Very Slight Aging Present - See Photos*\u003c\/li\u003e\n\u003cli\u003eCase: 18k Yellow Gold, 36 mm Diameter\u003c\/li\u003e\n\u003cli\u003eBezel: 18k Yellow Gold, Fluted\u003c\/li\u003e\n\u003cli\u003eCrystal: Synthetic Sapphire\u003c\/li\u003e\n\u003cli\u003eMovement: 31 Jewels, Chronometer-Rated, Self-Winding\u003c\/li\u003e\n\u003cli\u003eSerial Number: 6657xxx. Dates to 1981\u003c\/li\u003e\n\u003cli\u003eBox \u0026amp; Papers: Period-Correct Box Set \u0026amp; Booklet with Rolex Service Card Dated September 2025\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Watches Etc","offers":[{"title":"Default Title","offer_id":52305591664824,"sku":"6657180","price":18950.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3780\/8312\/files\/November2025-660.jpg?v=1763668615"},{"product_id":"rolex-18k-yellow-gold-day-date-18238-w120","title":"Rolex 18k Yellow Gold Day-Date (18238)","description":"\u003cul\u003e\n\u003cli\u003eManufacture: Rolex\u003c\/li\u003e\n\u003cli\u003eReference Number: 18238\u003c\/li\u003e\n\u003cli\u003eBracelet: 18k Yellow Gold President\u003c\/li\u003e\n\u003cli\u003eDial: Vertically-Brushed Champagne with all round Factory Diamond Hour Markers (A rarely-seen \"Lemon Dial\"!)\u003c\/li\u003e\n\u003cli\u003eCase: 18k Yellow Gold, 36 mm Diameter\u003c\/li\u003e\n\u003cli\u003eBezel: 18k Yellow Gold, Fluted\u003c\/li\u003e\n\u003cli\u003eCrystal: Synthetic Sapphire\u003c\/li\u003e\n\u003cli\u003eMovement: 31 Jewels, Chronometer-Rated, Self-Winding\u003c\/li\u003e\n\u003cli\u003eSerial Number: W120xxx\u003c\/li\u003e\n\u003cli\u003eBox \u0026amp; Papers: Period-Correct Box Set \u0026amp; Booklet Included, No Papers\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Watches Etc","offers":[{"title":"Default Title","offer_id":52351091081400,"sku":"W120465","price":19950.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3780\/8312\/files\/December2025-153.jpg?v=1764890242"},{"product_id":"rolex-18k-yellow-gold-day-date-18046","title":"Rolex 18k Yellow Gold Day-Date (18038)","description":"\u003cul\u003e\n\u003cli\u003eManufacture: Rolex\u003c\/li\u003e\n\u003cli\u003eReference Number: 18038\u003c\/li\u003e\n\u003cli\u003eBracelet: 18k Yellow Gold President\u003c\/li\u003e\n\u003cli\u003eDial: Champagne with Factory Diamond Hour Markers\u003c\/li\u003e\n\u003cli\u003eCase: 18k Yellow Gold, 36 mm Diameter\u003c\/li\u003e\n\u003cli\u003eBezel: 18k Yellow Gold, Fluted\u003c\/li\u003e\n\u003cli\u003eCrystal: Synthetic Sapphire\u003c\/li\u003e\n\u003cli\u003eMovement: 31 Jewels, Chronometer-Rated, Self-Winding\u003c\/li\u003e\n\u003cli\u003eSerial Number: 9833xxx. Dates to approximately 1986\u003c\/li\u003e\n\u003cli\u003eBox \u0026amp; Papers: Period-Correct Box Set \u0026amp; Booklet Included, no Papers\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Watches Etc","offers":[{"title":"Default Title","offer_id":52354219442360,"sku":"9833700","price":18950.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3780\/8312\/files\/December2025-171_d0f52e42-6170-4154-bbe9-8bb7f8ef6818.jpg?v=1764949231"},{"product_id":"rolex-18k-yellow-gold-day-date-118240","title":"Rolex 18k Yellow Gold Day-Date (118238)","description":"\u003cul\u003e\n\u003cli\u003eManufacture: Rolex\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReference Number: 118238\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBracelet: 18k Yellow Gold President\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDial: Champagne with Factory Diamond Hour Markers\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCase: 18k Yellow Gold, 36 mm Diameter\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBezel: 18k Yellow Gold, Fluted\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCrystal: Synthetic Sapphire\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMovement: 31 Jewels, Chronometer-Rated, Self-Winding\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSerial Number: P153xxx\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBox \u0026amp; Papers: Yes. Sold New January 2001\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Watches Etc","offers":[{"title":"Default Title","offer_id":52494318043320,"sku":"P153572","price":25950.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3780\/8312\/files\/January-607.jpg?v=1769120999"},{"product_id":"rolex-18k-yellow-gold-day-date-40-228242","title":"Rolex 18k Yellow Gold Day-Date 40 (228238)","description":"\u003cul\u003e\n\u003cli\u003eManufacture: Rolex\u003c\/li\u003e\n\u003cli\u003eReference Number: 228238\u003c\/li\u003e\n\u003cli\u003eBracelet: 18k Yellow Gold President\u003c\/li\u003e\n\u003cli\u003eDial: Silver with Applied Roman Numerals\u003c\/li\u003e\n\u003cli\u003eCase: 18k Yellow Gold, 40 mm Diameter\u003c\/li\u003e\n\u003cli\u003eBezel: 18k Yellow Gold, Fluted\u003c\/li\u003e\n\u003cli\u003eCrystal: Synthetic Sapphire\u003c\/li\u003e\n\u003cli\u003eMovement: 31 Jewels, Chronometer-Rated, Self-Winding\u003c\/li\u003e\n\u003cli\u003eSerial Number: 94520xxx\u003c\/li\u003e\n\u003cli\u003eBox \u0026amp; Papers: Includes Period-Correct Box Set and Instruction Booklet, No Card\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Watches Etc","offers":[{"title":"Default Title","offer_id":52889282838712,"sku":"945207B1","price":44950.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3780\/8312\/files\/February-602-Edit.jpg?v=1772140425"},{"product_id":"rolex-18k-white-gold-day-date-18240","title":"Rolex 18k White Gold Day-Date (18239)","description":"\u003cul\u003e\n\u003cli\u003eManufacture: Rolex\u003c\/li\u003e\n\u003cli\u003eReference Number: 18239\u003c\/li\u003e\n\u003cli\u003eBracelet: 18k White Gold President\u003c\/li\u003e\n\u003cli\u003eDial: Silver with Factory Diamond Hour Markers; Just starting to show Aging\/Patina\u003c\/li\u003e\n\u003cli\u003eCase: 18k White Gold, 36 mm Diameter\u003c\/li\u003e\n\u003cli\u003eBezel: 18k White Gold, Fluted\u003c\/li\u003e\n\u003cli\u003eCrystal: Synthetic Sapphire\u003c\/li\u003e\n\u003cli\u003eMovement: 31 Jewels, Chronometer-Rated, Self-Winding\u003c\/li\u003e\n\u003cli\u003eSerial Number: R716xxx. Dates to 1987\u003c\/li\u003e\n\u003cli\u003eBox \u0026amp; Papers: Period-Correct Box Set \u0026amp; Booklet Available, No Papers\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Watches Etc","offers":[{"title":"Default Title","offer_id":53224035057848,"sku":"R716477","price":20950.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3780\/8312\/files\/April-074.jpg?v=1775163482"},{"product_id":"rolex-18k-yellow-gold-day-date-18241","title":"Rolex 18k Yellow Gold Day-Date (18238)","description":"\u003cul\u003e\n\u003cli\u003eManufacture: Rolex\u003c\/li\u003e\n\u003cli\u003eReference Number: 18238\u003c\/li\u003e\n\u003cli\u003eBracelet: 18k Yellow Gold President\u003c\/li\u003e\n\u003cli\u003eDial: Champagne with Factory Diamond Hour Markers\u003c\/li\u003e\n\u003cli\u003eCase: 18k Yellow Gold, 36 mm Diameter\u003c\/li\u003e\n\u003cli\u003eBezel: 18k Yellow Gold, Fluted\u003c\/li\u003e\n\u003cli\u003eCrystal: Synthetic Sapphire\u003c\/li\u003e\n\u003cli\u003eMovement: 31 Jewels, Chronometer-Rated, Self-Winding\u003c\/li\u003e\n\u003cli\u003eSerial Number: E798xxx\u003c\/li\u003e\n\u003cli\u003eBox \u0026amp; Papers: Period-Correct Box Set \u0026amp; Booklet Included, No Papers\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Watches Etc","offers":[{"title":"Default Title","offer_id":53378892169400,"sku":"E798161","price":20950.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3780\/8312\/files\/April-650-Edit.jpg?v=1776810520"},{"product_id":"rolex-18k-yellow-gold-day-date-18048","title":"Rolex 18k Yellow Gold Day-Date (18038)","description":"\u003cul\u003e\n\u003cli\u003eManufacture: Rolex\u003c\/li\u003e\n\u003cli\u003eReference Number: 18038\u003c\/li\u003e\n\u003cli\u003eBracelet: 18k Yellow Gold President\u003c\/li\u003e\n\u003cli\u003eDial: Pale Champagne with Factory Diamond Hour Markers\u003c\/li\u003e\n\u003cli\u003eCase: 18k Yellow Gold, 36 mm Diameter\u003c\/li\u003e\n\u003cli\u003eBezel: 18k Yellow Gold, Fluted\u003c\/li\u003e\n\u003cli\u003eCrystal: Synthetic Sapphire\u003c\/li\u003e\n\u003cli\u003eMovement: 31 Jewels, Chronometer-Rated, Self-Winding\u003c\/li\u003e\n\u003cli\u003eSerial Number: 9334xxx. Dates to approximately 1986\u003c\/li\u003e\n\u003cli\u003eBox \u0026amp; Papers: Includes Period-Correct Box Set \u0026amp; Booklet, no Papers\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Watches Etc","offers":[{"title":"Default Title","offer_id":53381086314680,"sku":"9334001","price":18950.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3780\/8312\/files\/April-658-Edit.jpg?v=1776871690"},{"product_id":"rolex-18k-yellow-gold-day-date-18049","title":"Rolex 18k Yellow Gold Day-Date (18048)","description":"\u003cul\u003e\n\u003cli\u003eManufacture: Rolex\u003c\/li\u003e\n\u003cli\u003eReference Number: 18048\u003c\/li\u003e\n\u003cli\u003eBracelet: 18k Yellow Gold President\u003c\/li\u003e\n\u003cli\u003eDial: Pale Champagne with Factory Diamond Hour Markers\u003c\/li\u003e\n\u003cli\u003eCase: 18k Yellow Gold, 36 mm Diameter\u003c\/li\u003e\n\u003cli\u003eBezel: 18k Yellow Gold with Factory Diamonds\u003c\/li\u003e\n\u003cli\u003eCrystal: Synthetic Sapphire\u003c\/li\u003e\n\u003cli\u003eMovement: 31 Jewels, Chronometer-Rated, Self-Winding\u003c\/li\u003e\n\u003cli\u003eSerial Number: 8969xxx. Dates to approximately 1985\u003c\/li\u003e\n\u003cli\u003eBox \u0026amp; Papers: Includes Period-Correct Box Set \u0026amp; Booklet, no Papers\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Watches Etc","offers":[{"title":"Default Title","offer_id":53381112922296,"sku":"8969237","price":25950.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3780\/8312\/files\/April-667-Edit.jpg?v=1776872887"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3780\/8312\/collections\/December_2025-154_c2fe919b-45c9-4525-ab17-194841db57af.jpg?v=1768924008","url":"https:\/\/watchesetc.com\/collections\/rolex-day-date.oembed","provider":"Watches Etc.","version":"1.0","type":"link"}