Rolex Submariner 116610LV “Hulk” — Value, History & Why Collectors Love It

The Rolex Submariner 116610LV, or "Hulk" as it's known by the online community, is one of the most desirable and collectible modern Rolex watches to date. It's popularity skyrocketed after it was discontinued in 2020 after a solid decade of production in favor of the green bezel/black dial model known as the "Starbucks".

 For many (at least while it was being produced), the green/green combo was a lot to commit to for a daily wearer, but therein lies the appeal. Part of that appeal comes from the "Sunray" finished dial, which is more commonly found in two tone Submariners, but had never been seen on a steel Submariner before. The traditional black dials are a smooth, lacquered finish. 

This watch has gone from being a relatively slow seller during its production run (commanding a $500 premium for the privilege of being green), to bringing double its original retail value on the secondary market. Daily wearers and collectors alike love this watch, and finding one that's "complete" with full box/card/tags/etc. is getting to be more and more difficult.

The Rolex Submariner 116610LV “Hulk” remains one of the most sought-after modern references among collectors and enthusiasts alike. Its bold green dial and bezel set it apart from anything else in the Submariner lineup, and its short production run has only fueled demand since its discontinuation in 2020. Whether admired for its investment potential or its unmistakable wrist presence, the Hulk stands as a modern classic within the Rolex catalog.

The Rolex Submariner 116610LV “Hulk” continues to stand out as one of the most collectible modern Rolex watches ever produced. Its vibrant green dial and bezel, paired with the unmistakable Submariner design, make it a bold statement on the wrist and a cornerstone in any serious collection. Since its discontinuation in 2020, demand for the pre-owned Rolex Submariner 116610LV has only increased, with collectors worldwide seeking complete sets featuring the original box, card, and tags.

At Watches Etc, we offer a carefully curated selection of authentic pre-owned Rolex watches, including the highly sought-after Rolex Hulk for sale. Each piece we offer is verified for authenticity and condition, giving you confidence when you buy a Rolex Submariner online. Whether you’re investing in a modern icon or completing your Submariner lineup, the Hulk represents the perfect blend of rarity, craftsmanship, and value.

Explore our current Rolex Submariner inventory at Watches Etc to see available models—or contact us directly if you’re searching for the 116610LV “Hulk.” Our team is always ready to help you find your next exceptional timepiece.